2024 ETP Orientation Launches Students in an Immersive Learning Adventure

2024 ETP Orientation Launches Students in an Immersive Learning Adventure

【Article by College of Commerce】
On Friday September 6th, 2024, the ETP Welcome Day was hosted in the E. Sun Conference Hall in the College of Commerce at National Chengchi University (NCCUC). The hall was filled with subdued whispers from students who gathered to embark on their English-Taught Program (ETP) journey, a distinguished program designed to cultivate business acumen alongside linguistic expertise. The Welcome Day was a thoroughly planned event that combined warmth with professionalism, setting the tone for the academic year ahead.

The orientation was moderated by Tanya, a junior majoring in Risk Management and Insurance. The poised and articulate moderator for the day stepped onto the stage and, with an air of calmness and authority, she laid out the agenda of the day with clarity and purpose. Tanya then invited Director Yi-Lin Lin to address the eager assembly. Director Lin’s speech was a heartfelt invitation to view the program as more than just an academic pursuit. She spoke of personal growth, of the transformation that each student would undergo, emerging not just as proficient English speakers but as confident global citizens, ready to make their mark in the business world.

Following this inspiring start, three outstanding professional lecturers were called on stage to introduce themselves. Instructor William Yang set a high standard with a speech that combined encouragement with expectations, urging students to master English and communicate complex business ideas effectively by their third year. Instructor Judy Kwong addressed the students’ nervousness with empathy, assuring them that such feelings were temporary and that the ETP would offer plenty of opportunities to refine their English skills. Her calming approach fostered a sense of quiet determination. Lastly, Instructor Chier Shen passionately endorsed the students’ choice to join the ETP, celebrating their decision as both brave and smart. She highlighted the excellence of the College of Commerce and the real-world opportunities it provides, leaving students feeling inspired and proud to be part of such a prestigious institution.

With the opening speeches concluded, it was time for the group photo, a moment to commemorate the beginning of this new chapter. The students, who were united by a shared purpose, gathered for the photograph, with smiles broadening for the camera, perpetuating their first day as ETP students.

The day was far from over. Following a brief break, the students were divided into three groups, each led by a different instructor to give them a taste of what lay ahead in their ETP courses. In Instructor Kwong’s session, the students were introduced to the concept of “Chinglish,” which sparked both curiosity and amusement. Through interactive examples and group activities, she emphasized the importance of using English not only grammatically correct but culturally appropriately. Instructor Kwong’s expertise in English Teaching and TESOL training shone through as she guided the students through the intricacies of language, ensuring that the first lesson was informative and engaging.

Instructor Shen’s session offered a different flavor of business education. With her characteristic energy, she engaged the students in discussions about logos and brand strategies, drawing connections between the world of commerce and the business language skills they were developing. The activities she designed were not just educational but strategic, pushing the students to think critically and work collaboratively. Her assessment of the groups was candid and constructive, highlighting both strengths and areas for improvement. She expressed faith in the students’ potential, confident that with the right guidance, they would excel in their studies and beyond.

Instructor Yang’s session was equally dynamic, focusing on storytelling as a means of practicing English. The students, grouped into smaller teams, were tasked with creating and presenting stories based on a set of words they brainstormed. The activity tested their creativity, language skills, and ability to work under pressure. The results were impressive, with each team delivering compelling narratives that showcased their blossoming talents. Instructor Yang’s feedback was encouraging, and his session ended on a high note, with students feeling both challenged and accomplished.

One student, Lara Lo, shared her thoughts on the day’s events, offering a perspective that was both insightful and optimistic. She praised the instructors for their teaching styles, noting that they aligned well with her own learning preferences. She particularly enjoyed Instructor Kwong’s and Yang’s sessions, appreciating the balance between instruction and interaction.

After the sessions, the students were provided with lunch boxes, a final gesture of welcome before they were dismissed for the day. The 2024 ETP Welcome Day had been a remarkable success, leaving the students not only better informed but also more connected to their peers and their instructors. It was a day of new beginnings, full of promise and potential, paving the way for the transformative journey that lay ahead.
2024 ETP Welcome Day at the Commerce Building.(Photo by College of Commerce)
Students actively deciphering the “Chinglish” activity in Instructor Kwong’s session.(Photo by College of Commerce)
Creative ideas come to life as Zootopia Corporation concepts are showcased in Instructor’s session.(Photo by College of Commerce)
Engaging storytelling and lively presentations fil the room in Instructor Yang’s session.(Photo by College of Commerce)

The Fall 2024 Exchange Students’ Orientation was a Gateway to a Memorable Cultural Journey!

The Fall 2024 Exchange Students’ Orientation was a Gateway to a Memorable Cultural Journey!

【Article by College of Commerce】
On Thursday September 5th, 2024, the Office of International Programs welcomed a vibrant cohort of exchange students at the Fall Exchange Students’ Orientation held at the E. Sun Conference Hall in the College of Commerce Building of National Chengchi University. Moderators Alice Kao and Kathy Chang expertly guided a well-orchestrated series of activities which were designed to warmly welcome and acquaint the incoming exchange students with their new academic environment and the cultural richness of Taiwan.

The day commenced with the registration process, where students from various parts of the globe convened with anticipation. Following the registration, the mood was set by the ice-breaking games led by the moderators. These activities were thoughtfully designed to foster camaraderie among the students, who would soon be navigating both academic and cultural terrains together. The most engaging of these activities was the “Pass the Word” game, where students were challenged to replicate Chinese characters which proved to be an entertaining yet educational exercise that tested their recognition skills. The enthusiastic participation was rewarded with a brief awards ceremony, adding an element of friendly competition and celebration.

The orientation seamlessly transitioned into the “Landing in Taiwan” segment, where Hebe Liu and Ruby Yang introduced Taiwan, NCCU, and the College of Commerce (NCCUC). They highlighted Taiwan’s national parks, cultural traditions like the Moon Festival, and night markets featuring delicacies such as stinky tofu and shaved ice. The segment also provided practical advice on daily life, including public transportation, the EasyCard, and convenience stores. The students were particularly intrigued by the calligraphy activity, where three brave volunteers attempted to write Chinese characters, much to the delight of the audience. One of the volunteers, Lora Boycheva from Bulgaria, particularly enjoyed the Chinese calligraphy activity, as it was her first time experiencing it.

Following a short interlude, the orientation continued with the “BBL News” segment. Brian Wu and Latisha Liu offered insights into NCCU’s history and the prominence of the College of Commerce, with Wu’s energetic rap session reinvigorating the audience. They highlighted the International Exchange Program, bilingual case studies, and the buddy program. A Kahoot game reinforced the presentation’s key points, which concluded with an overview of daily life at NCCU, including dining options, the pink campus shuttle bus, and state-of-the-art facilities like the Dah Hsian Library.

Kathy Chang took the stage next to present the “Expenditure Map” for the fall semester. This session was particularly crucial as it detailed the academic logistics of course registration, classroom locations, and the use of E-learning platforms like WM5 and Moodle. Kathy also covered the array of school facilities accessible to students, from libraries to sports centers, ensuring that the newcomers would feel well-prepared to navigate the university’s resources. Senior Manager, Cherry Huang, then introduced the Office of International Programs team, underscoring the support network available to the students throughout their exchange experience.
Before venturing outside, everyone gathered for a group photo, capturing a moment that would symbolize the beginning of their journey together at NCCUC.

In the next phase of the orientation, the students embarked on a comprehensive campus tour, guided by the International Programs Ambassadors. The downhill and uphill tours provided them with a physical sense of the campus grounds. The downhill tour covered significant locations such as the College of Commerce Building and the Yixian Building, while the uphill tour led them to the scenic Haohan Slope, where they gathered to board buses for the eagerly anticipated cultural tour to Yilan County.

As the buses were en route to Yilan, the tour guide, enriched the journey with a historical overview of Taiwan, combined with fascinating facts about the country’s geography, early settlers, and indigenous cultures. Upon arrival in Yilan, the first stop was a local restaurant where the students were treated to an authentic Taiwanese meal. The seating arrangement, which was indicated on their name tags, facilitated easy mingling and provided a relaxed setting for new friendships to blossom.

After lunch, the students took a short walk to Shyang Yeu Organic Farm, where they donned traditional farming attire and set out to pick tea leaves under the afternoon sun. Despite the intense heat, the activity was well-received, particularly by Rudram and Harish, Master’s students from IIM-Bangalore in India, who cited tea picking as the highlight of their day. Their experience was further enhanced by the opportunity to engrave their teacups, which they could keep as cherished souvenirs.

The cultural exploration continued at the National Center for Traditional Arts. The students immersed themselves in Taiwan’s artistic heritage, with opportunities to engage in temple tours, explore traditional houses, and shop for cultural souvenirs. Interviews with Kohei from Waseda University in Japan and Ilias from ULB Solvay in Belgium revealed that while the heat was a common grievance, the cold tea served during the day and the hands-on experiences made the discomfort worthwhile.

The final stop of the day was the Luodong Night Market, where the students were encouraged to sample local street foods, including Yilan’s spring onions specialty and rolled peanut ice cream. Armed with the tour guide’s recommendations, the students roamed the night market for an hour, sampling various street foods and immersing themselves in the lively atmosphere.

As the students returned to Taipei, the atmosphere on the bus was one of quiet contentment. The event organizers had tremendously succeeded in delivering a day that was both educational and entertaining. The distribution of Taiwan-themed souvenirs, as they neared NCCU, served as a fitting conclusion to an orientation that had not only welcomed the exchange students to their new academic home but also introduced them to the diverse culture of Taiwan.
Exchange students gather for a group photo at the E. Sun Conference Hall, celebrating a successful orientation.
Ice breaking activities were thoughtfully designed to foster camaraderie among the students.
Three exchange students display their Chinese calligraphy skills during the orientation.
Exchange student Joshua, from the Maastricht University in the Netherlands, and Latisha, International Programs Ambassador, showcasing their tea-picking skills.
The students immersed themselves in Taiwan’s artistic heritage at the National Center for Traditional Arts.
The students explored the Luodong night market to try different street foods and soaking in the vibrant enery of the surroundings.
商學院國際夏日學院 引領未來商業領袖掌握數位亞洲成長先機

商學院國際夏日學院 引領未來商業領袖掌握數位亞洲成長先機

【商學院訊】
2024年政大商學院國際夏日學院Global Innovation Challenge(GIC) 於日前圓滿落幕,有鑑於亞洲地區為推進全球AI發展進程不可或缺的重要角色,今年度課程特別以「掌握數位亞洲成長先機」(Advancing the Growth with Digital Asia)為主題,帶領來自各國的未來商業領袖,關注亞洲日新月異的數位環境變革,持續為跨文化合作和商業創新樹立標竿,課程內容獲得各界推崇。

由政大商學院國際事務辦公室承辦之國際夏日學院Global Innovation Challenge(GIC),於6月24日至7月5日展開,在為期兩周的密集課程中,匯集來自八所國際認證商學院的研究生,提供了融合學術與文化沉浸的豐富體驗。課程開始之初,由GIC課程主任陳鴻毅教授展開序幕,並由政大商學院的國際事務大使International Programs Associates(IPAs),透過深入淺出的介紹,為這群遠道而來的國際學生們,介紹政大優美的校園環境以及臺灣充滿活力的商業社會。

陳鴻毅在開幕儀式中,熱烈歡迎從各地遠到臺灣參加政大國際夏日學院的同學們,也期許同學們能把握兩周的課程時間,沉浸式的體驗亞洲充滿活力的商業環境,能與來自世界各地的未來商業領袖們建立友誼,希望各位同學們都能把握這次的機遇,為可預見的挑戰做足準備,將數位亞洲的未來掌握在手中。

今年度的GIC以「掌握數位亞洲成長先機」為題,探討瞬息萬變的亞洲經濟環境,以及錯綜複雜的地緣政治和隱含其中的發展機會,課程內容涵蓋多元主題包含全球化、技術創新、智財權管理、國際商務與貿易政策和管理會計等,堅實的師資陣容則由政大商學院專業教授、業界頂尖講師等組成,課程型式更跳脫傳統的模式,透過一系列的講座、工作坊和個案研究,提供同學們對於數位時代商業環境全方位的理解。

除了課堂理論,本次課程也透過參訪臺灣知名企業,提供同學們理論與實務兼具的體驗,包含獲得B型企業認證的髮品公司美科實業(MacroHI),近距離了解如何企業如何發會社會影響力並實踐企業永續;以及國際知名的茶飲品牌日出茶太(Chatime)母公司六角國際(La Kaffa),一探其如何透過市場擴展策略和創新的客戶互動,走出臺灣立足全球。

除了專業領域和商業環境,商學院國際夏日學院最重要目的之一,就是透過在地文化之旅,帶領國際學生們親自體驗臺灣豐富的文化風情,包括參觀淡水的歷史遺址紅毛城、充滿魅力的淡水老街和士林夜市、中正紀念堂以及熱鬧的西門町購物區。在貓空參觀知名的威叔茶莊(Mr. Uncle Well Tea)時,學生們享受到了臺灣茶文化的美妙滋味,而熱鬧的夜市則讓他們一窺當地生活的景象。尤其是國立故宮博物院的參訪,在保存中華藝術與文物的寶庫中,讓同學們對豐富的歷史和人文有更深的了解。

在經過一系列的課堂學習、企業參訪與文化之旅後,同學們透過分組個案競賽,融合這幾天的所學,以在2025年前將一家公司的收入翻倍為題,進行創新策略的挑戰,展現解決現實世界問題的能力。商學院國際事務副院長陳嬿如表示,政大國際夏日學院展示了政治大學商學院致力培育全球人才和促進創新的決心,透過匯聚來自不同地理區域、文化背景的優秀人才,在這個充滿創意與活力的環境中,互相激盪出跨文化合作的火花,也賦予了這些未來的商業領導者,面對亞洲數位時代挑戰的能力。
來自各國頂尖商學院的研究生齊聚政大商學院,展開為期兩周的Global Innovation Challenge(GIC)課程。(照片來源:商學院)
政大商學院國際夏日學院Global Innovation Challenge(GIC)的重要推手陳鴻毅教授,於課程開幕式中,期許同學們把握兩周的時間,留下深刻的亞洲體驗。(照片來源:商學院)
政大商學院的國際事務大使International Programs Associates(IPAs),透過有深入淺出的介紹,為這群遠道而來的國際學生們,介紹政大優美的校園環境以及臺灣充滿活力的商業社會。(照片來源:商學院)
同學們參訪國立故宮博物院時,學習到數位工具如何為文化藝術的保存和展示帶來全新的變革。(照片來源:商學院)
同學們在貓空探索臺灣茶葉生產的製程,深入了解每一口茶背後的工藝和傳統。(照片來源:商學院)
在「日出茶太」的商業挑戰中,同學們透過分組研討,探索創新的消費者互動模式以提升品牌知名度。(照片來源:商學院)
課程的最後,同學們透過分組個案研討,結合兩周所學,發揮創意和策略思維,展示突破性的解決方案,以應對真實商業環境的議題。(照片來源:商學院)
商學院「亞洲全球沉浸式」暑期計畫 專注可持續商業、技術創新和文化交流

商學院「亞洲全球沉浸式」暑期計畫 專注可持續商業、技術創新和文化交流

【商學院訊】

國立政治大學商學院透過國際計畫辦公室(OIP)和國際交換計畫(IEP),圓滿完成「亞洲全球沉浸式」暑期課程,提供了兩個全面的學習階段,使參與者獲得了在亞洲這個動態地區航行可持續商業實踐、技術創新和文化交流的知識和技能。


這些計畫分為兩個連續的階段,從5月20日到31日舉行,吸引了來自商學院合作學校和PIM的多元國際學生參與,促進了合作和跨文化理解的豐富環境。參與者參與了嚴謹的學術課程、互動式研討會、企業參訪、文化遊覽和實地項目,全面瞭解了21世紀企業面臨的多方挑戰和機遇。


第一階段:企業可持續發展與財務策略(5月20日至24日)

第一階段深入探討了環境、社會和治理(ESG)因素在企業決策中日益重要的問題。參與者探索了推動可持續商業實踐的財務機制和戰略方法,深入了解了負責任投資、企業社會責任以及財務在應對氣候變化中的作用。


這個階段重點之一是參觀臺灣頂尖製造商「建明精密企業股份有限公司」,其專門生產定制醫療零部件和工具。學生們參觀了該公司的最先進設施,並與公司代表進行討論,第一手了解可持續原則如何融入製造過程。


學生參與了引人思考的案例研究,分析影響投資和可持續金融策略的現實案例。這種沉浸式學習經歷在學生迷你項目的呈現中達到了高潮,參與者在這些項目中提出了創新的解決方案,解決了他們在公司訪問期間確定的可持續性挑戰。


第二階段:科技與文化的交匯(5月27日至31日)

第二階段將焦點轉移到科技在亞洲社會中的轉化力量,特別強調了臺灣蓬勃發展的科技生態系統。參與者探索了像是大數據投資管理、新產品設計、文化科技以及臺灣會計和經濟動態的獨特方面等前沿主題。


這個階段的一個亮點是參觀「O'right Inc.」──可持續美容和健康產品製造商。學生們了解該公司對環境負責任的承諾,並深入探究如何利用技術創造創新和可持續的產品。 在整個計畫中,學生們還有機會深入了解臺灣豐富的文化遺產。他們探索了標誌性的地標,體驗了當地市場的熱鬧氛圍,並與臺灣企業家交流,更深入地了解塑造該地區商業實踐的文化背景。


培養全球領袖

「從我們的學生和合作機構對這個計畫的熱情和不斷增長的興趣來看,這非常激勵人心。這凸顯了國際合作的重要性,以及不斷發展我們的計畫以滿足動態全球景觀需求的價值。」在該計畫開始時,商學院國際事務副院長陳嬿如在開幕詞中如此表示。


該計畫主任陳鴻毅也附和了這種情緒,補充說:「我們致力於提供一流的學習體驗,並鼓勵所有參與者充分投入材料和彼此之間的交流。這是一個協作的旅程,積極參與將豐富每個參與者的學習過程。」


通過提供這些互補的計畫,商學院展示了其致力於提供全面教育,以幫助學生應對21世紀的複雜性。「亞洲全球沉浸式」暑期課程不僅使參與者獲得了寶貴的知識和技能,亦促進跨文化理解、批判性思維和對商業、科技和文化相互聯繫的深刻欣賞。


隨著商學院持續擴展其國際影響力和影響範圍,「亞洲全球沉浸式」暑期課程作為大學致力於促進文化理解、實用商業技能和對塑造亞洲地區複雜經濟和社會力量的細微認識的證明。
「亞洲全球沉浸式」暑期課程的參與者在參觀臺灣領先的醫療零部件和工具定制製造商「建明精密企業股份有限公司」後合影留念。(照片來源:商學院)
「企業講座」中,出席者積極參與,探索負責任投資的世界,這是「亞洲全球沉浸式」課程的一部分。(照片來源:商學院)
文化深度挖掘:「亞洲全球沉浸式」參與者通過商院國際事務大使的互動,了解政治大學商學院和臺灣。(照片來源:商學院)
建立更強大的聯繫:參與者積極參與旨在促進合作和友誼的團隊建設活動。(照片來源:商學院)
政治大學商學院國際事務副院長陳嬿如歡迎學生參加亞洲暑期課程的全球沉浸式課程。(照片來源:商學院)
在「亞洲全球沉浸式」暑期課程的最後一天,每個小組都進行了最終項目演示。(照片來源:商學院)
2024統計與資料科學國際會議 打開政大統計系國際學術交流大門 拓展統計學界國際聲望

2024統計與資料科學國際會議 打開政大統計系國際學術交流大門 拓展統計學界國際聲望

【統計系訊】
為維持國際學術交流,與拓展統計學界之國際聲望,以學術會議作為媒介,敬邀國際統計相關領域學者與會相互交流,持續提升學術水平,與時俱進,促進統計科學的發展。由國立政治大學統計系(以下簡稱本系)、國立陽明交通大學統計研究所和國際泛華統計協會臺灣分會,聯合統籌承辦之「2024統計與資料科學國際會議(2024 International Conference for Statistics and Data Science, ICSDS)」,於7月9日在本校商學院玉山國際廳隆重開幕。為承辦此一盛會,本系動員全體師生投入辦理,自去(2023)年8月即開始著手規劃,籌備長達一年,期間即使遇到許多困難,在全體師生同心協力下,均能一一克服。

本次會議安排主題演講(Keynote speech)與專題討論會(Symposium),會議規劃統計與資料科學之相關領域分類場次,探討統計模型建構、統計方法、理論建構、模型應用和大數據分析等議題,邀請來自美國、伊朗、新加坡、中國大陸、臺灣、加拿大、英國、義大利、日本和韓國等共10國之國際專家學者,蒞臨演講分享研究成果。在規劃演講後,保留一定的時段讓學者們能互相充分討論研究與交流想法,以期豐碩學術交流收穫,並得以窺知統計發展未來的趨勢。為不錯過此一統計界的年度盛會,亦有自印度、英國、日本等不遠千里而來的師生,主動報名參加。

隨著全球經濟面臨資訊技術不斷創新、貿易藩籬一再瓦解以及企業國際化等因素影響,公共政策及產業策略引用統計資料以及做為國際比較等越來越多,統計在促進國際交流及精進政府決策品質上,扮演舉足輕重角色。因此透過本學術研討會的舉辦,希望能弘揚統計學術,進一步促進國內外學術交流,期能激發統計的精進與發展。會議間交流激發學者從不同角度思考,讓不同的理論學派,有機會能深度討論。從統計模型建構、統計方法、理論建構、模型應用各層面,開展出新發展。同時本會議亦可以創造國際合作機會,激盪新的思維,針對當前統計之重要議題具體交流,進而激盪更多想法與共識,達到促進國際學術交流,與拓展統計學界之國際聲望的初衷,亦為本次會議辦理之預期效益。(更多資訊請參閱https://infostat.nccu.edu.tw/icsds2024/)
政治大學校長李蔡彥蒞臨開幕致詞。(照片來源:統計系)
政治大學商學院院長黃家齊蒞臨開幕致詞。(照片來源:統計系)
主辦單位政治大學統計系系主任楊素芬開幕致詞。(照片來源:統計系)
開幕結束大合照。(照片來源:統計系)
NCCU College of Commerce Global Innovation Challenge Empowers Student Leaders in the Digital Age of Asia

NCCU College of Commerce Global Innovation Challenge Empowers Student Leaders in the Digital Age of Asia

【Article by College of Commerce】
The College of Commerce at National Chengchi University (NCCUC) proudly announces the resounding success of its 2024 Global Innovation Challenge (GIC) Summer Program. This prestigious program, now in its second year, continues to set the standard for cross-cultural collaboration and business innovation, with a keen focus on the evolving digital landscape in Asia.

The intensive two-week program, held from June 24th to July 5th, welcomed a select group of graduate students from eight internationally accredited business schools.
Organized by the Office of International Programs, the GIC Summer Program offered a comprehensive and enriching experience that seamlessly blended academic rigor with cultural immersion. The program kicked off with a warm welcome from Professor Hong Yi Chen, the program director, followed by insightful presentations about NCCU and Taiwan's dynamic business landscape delivered by the International Programs Associates (IPAs).

During his welcome speech, Professor Hong-Yi Chen, GIC NCCU Program Director, expressed his enthusiasm for the program, stating: "Welcome to the 2024 Global Innovation Challenge Summer Program! Over the next two weeks, you will not only gain knowledge about the dynamic Asian business landscape but also forge connections with future leaders from around the world. Embrace the challenges, seize the opportunities, and together, let's shape the future of business in Digital Asia."

Themed "Advancing the Growth with Digital Asia," the GIC explored the complexities and opportunities presented by the changing economic environment in Asia, encompassing globalization, trade policies, and management accounting principles.

Participants engaged in a dynamic curriculum featuring lectures, workshops, and case studies led by esteemed faculty and industry experts. The diverse range of topics covered included technology innovation, intellectual property management, international business, business administration, management information systems, and accounting, providing students with a holistic understanding of the business landscape in the digital age.

To bridge the gap between theory and practice, the program included visits to prominent Taiwanese companies. A visit to MacroHI, a leader in sustainable hair and scalp products, highlighted the importance of environmental responsibility and social impact in the business world. Students also had the opportunity to visit La Kaffa, the parent company of the internationally acclaimed Chatime milk tea brand, gaining insights into the company's successful expansion strategies and innovative approach to customer engagement.

The GIC Summer Program went beyond the classroom, offering students a chance to immerse themselves in Taiwan's rich cultural heritage. Participants embarked on a captivating cultural tour that included visits to the historic San Domingo Fort in Tamsui, the charming Tamsui Old Street and Shilin Night Market, Chiang Kai-shek Memorial Hall, and the bustling Ximending shopping district. A visit to the renowned Mr. Uncle Well Tea in Maokong offered a delightful taste of Taiwan's tea culture, while bustling night markets provided a glimpse into local life.

A highlight of the cultural immersion was a special visit to the National Palace Museum, a treasure trove of Chinese art and artifacts. Students attended a lecture on "Curating Digital Contents by Using the Cultural Technology," exploring how technology is revolutionizing the way museums preserve and share cultural heritage. A VIP tour of the museum allowed students to marvel at its priceless collection, and gain a deeper appreciation for Taiwan's rich history and artistic traditions.

A hallmark of the GIC Summer Program is its focus on real-world challenges. Students tackled a case study, developing innovative strategies to double a company's revenue by 2025. Their presentations to a panel of professors on the final day demonstrated their creativity, problem-solving skills, and ability to apply theoretical knowledge to practical situations. The winning teams showcased exceptional insights and actionable recommendations, further highlighting the program's emphasis on fostering practical skills.

Professor Yenn-Ru Chen, Associate Dean for International Affairs at NCCUC, expressed her pride in the students' dedication and achievements throughout the program. "The GIC Summer Program is a testament to NCCUC's commitment to nurturing global talent and fostering innovation," she stated. "By bringing together bright minds from diverse backgrounds, we create a dynamic environment where cross-cultural collaboration thrives, and the next generation of business leaders is empowered to navigate the challenges and opportunities of the digital age in Asia."

A highlight for many was a welcome dinner at the iconic Din Tai Fung, renowned for its world-famous soup dumplings. The group also explored breathtaking views from the Taipei 101 observatory, a testament to the city's architectural prowess. To celebrate their successful program, a farewell dinner was held at the elegant Shin Yeh Japanese Buffet, where students savored a wide array of traditional dishes.

About the Global Innovation Challenge (GIC)
The Global Innovation Challenge (GIC) is an alliance of eight internationally accredited business schools dedicated to fostering cross-cultural collaboration and innovation. The program brings together top graduate students from around the world for an intensive summer program focused on addressing global business challenges.
For further information, please visit: https://globalinnovationchallenge.org/
Excitement and anticipation fill the air as participants from partner universities embark on a two-week Global Innovation Challenge at NCCUC, a platform for transformative ideas and collaborations.(Photo by College of Commerce)
Professor Hong-Yi Chen, the driving force behind the GIC NCCU Summer Program, addresses the diverse cohort of graduate students, emphasizing the program’s focus on “Advancing the Growth with Digital Asia.”(Photo by College of Commerce)
A captivating blend of tradition and innovation: GIC students experience a VIP tour of the National Palace Museum, discovering how digital tools are revolutionizing the preservation and presentation of cultural treasures.(Photo by College of Commerce)
From leaf to brew: GIC participants explore the heart of Taiwan’s tea production in Maokong, gaining a deeper appreciation for the craftsmanship and tradition behind every sip.(Photo by College of Commerce)
A lively exchange of ideas unfolds as GIC students collaborate on a Chatime marketing challenge, exploring innovative ways to engage consumers and boost brand awareness.(Photo by College of Commerce)
A battle of brilliant ideas: GIC participants present their groundbreaking solutions for achieving rapid revenue growth, demonstrating the program’s emphasis on practical application and problem-solving.(Photo by College of Commerce)